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Engrained in the Community, since 1945
After being engrained in the community for 75 years, Hill Motley Lumber saw an opportunity for a fresh marketing approach.
Hill Motley Lumber Co.
Services
“Big Idea” Campaigns | Analytics & Reporting | B2C Marketing | Brand Strategy | Branding & Identity | Communications & Content Planning | Content Creation | Copywriting | Design | Digital Strategy | Live Events | Media Strategy | Out-Of-Home | Photography | Print | Public Relations | Social Media Marketing | Social Strategy | UI | UX | Video Production | Web Design | Web Development
Dilemma
To commemorate their 75th anniversary of business, Hill Motley came to us with the idea of promoting a $7,500 grant split between 5 local non-profits. Their goal was to increase brand awareness and visibility within the community.
Execution
First, we expanded upon the current Hill Motley brand to develop assets to support the 75th campaign. This came with custom merch, fence wraps, and more! Then we built Hill Motley a custom website, and devised a system for non-profits to apply for the grant online. After winners were selected, we launched a PR campaign to push the news about the giveaway into the public eye. We organized a check presentation on-site at Hill Motley Lumber with all of the non-profit winners, and coordinated with the local news outlets to promote the event. Lastly, each of the non-profit winners also received a marketing video as part of their prize, which we’ve directed and co-produced.
Outcome
Hill Motley Lumber Co. has seen a huge increase in brand awareness, received attention from multiple media sources, and enjoyed the benefits of this year-long campaign within our community.
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