Spotlighting Local Businesses In A Pandemic
Updated: Apr 1
Ever since the first effects of the COVID-19 pandemic started to hit home, the Yonts + Co team has been updating you with ideas to keep your business alive during this public health and economic crisis. We’ve been hard at work (from home) to make sure your company is taken care of.
Along the way, we’ve been noticing some of our favorite brands find ways to grow, give back, and stay active - even in a world prioritizing social distancing.
Here’s a few examples:
Zoom has given free video conferencing tools to K-12 schools for free
Netflix set up a $100 million dollar fund to help entertainment workers affected by the crisis
Peloton has extended their free trial period from 30 days to 90 days and is giving a dollar to the Food Banks of New York for every workout
Fruit Of The Loom is now manufacturing medical masks
Spectrum is offering free internet for eligible K-12 and college students, as well as waiving fees for those taking a financial hit
The list goes on.
But what does this mean for small business?
The little guy in a world dominated by corporations?
Since we’ve been encouraging small business owners to try out some of these tactics, we wanted to spotlight some local businesses that are currently giving it a try and garnering lots of attention from the community.
Here’s some of our favorites (so far)!
Zest! Juice For Life (Bowling Green, KY)
As the go-to spot in town for delicious and healthy juices and smoothies, you might think Zest would have little options for growth during this pandemic that has shut down restaurants across the country. However, they’re doing an amazing job of increasing their social presence, doing giveaways (that deliver to your door), and quickly implementing curbside pickup for orders over the phone. They’re focusing on moms staying at home with their kids and teaming up with fun brands like PopWorks along the way, delivering tasty and healthy snacks for everyone in the family.
Overhead Door (Bowling Green, KY)
The genuine and the original. Overhead Door Company of Bowling Green has been installing and servicing residential and commercial door, dock, gate, and specialty needs for over half a century. Although their front office is closed for retail during this time, their team of technicians is still working (with new health precautions in place) to keep your family and/or facility safe, secure, and operational during this time. Adjusting their social media to be less sales-driven and more community-driven is exactly what they’re doing - sharing photos of local medical professionals and first responders to thank them for their service. They’re encouraging their followers to share these images and tag workers they’re thankful for.
Spillway Bar & Grill (Bowling Green, KY)
Serving Bowling Green since 1998, Spillway is now a family friendly bar and grill offering great food and live entertainment. Known for good times, Spillway decided to use this time to focus on giving back. They cooked up hundreds meals to give to those in need during this crisis, as well as medical staff at local hospitals. Spillway is using their expertise for good and increasing their brand value and reputation along the way!
Rian’s Fatted Calf (Bowling Green, KY)
All natural fresh meats, seafoods, and dairy products. That’s what folks think when they hear the name Rian’s Fatted Calf. Always praised for great service, Rian’s is currently focusing on community. They’re publicly thanking local restaurants and businesses who use their products and asking customers to go support them, as well. Building a web of small business owners supporting each other online, Rian’s Fatted Calf has found a great way to continue their reach during this time.
Donatos Pizza (Bowling Green, KY)
Donatos proudly serves edge to edge pizza with great service in and out of their store location. Overcoming the obstacle of restaurant closures, their social media has become extremely focused on delivery and take-out options, as well as doing giveaways. Increasing their reach and providing the community with great pizza for free… we love it!
Yonts + Co teamed up with some of our favorite clients to deliver food to healthcare workers in local emergency rooms. Again, these efforts were focused on giving back and building a supportive community of small businesses teaming up for good. We’re proud to work with such amazing people, especially in times like this!
Even though this is an uncertain time for many businesses out there, the human connection that your company has to clients and customers is what will keep you afloat. It is ALWAYS a good time to find ways to increase the reach, value, and reputation of your brand.
Let’s focus on giving back and building bridges together.
If you try out any of these ideas or have some of your own, connect with us on social media! We’d love to hear how you’re keeping small business alive and may just share some of your victories.
Stay well and shop local!