What Is SEO?
SEO: the backbone of digital marketing. While it’s one of the most referenced items in our line of work, it’s one that many people have a hard time defining.
To be fair, SEO can mean many things, but here’s a quick look at what it can entail…
SEO - Search Engine Optimization - is the process of getting traffic to your website, online store, or social media from the search results on search engines like Google, Bing, Yahoo, etc.
While a quick search on Google can take seconds and a simple click, all the results that appear run through a complex algorithm specific to that search engine. To get your content to appear in those channels, you have to optimize all of your content from the ground up. That goes from the architecture and functionality of your website all the way to the keywords you use.
Since roughly 92% of the clicks people make are on the first page of search results, it is important to build your website and content in a way that will make it appear on the first page.
Chances are, the sites that you see on the first page have been expertly designed to do just that. Plus, all the traffic they’re getting from being featured there is also bumping their content higher on the list.
It’s also important to keep in mind that the algorithms are always changing and being re-designed to level the playing field, so having a team that can navigate the updates is key to your digital success.
One of the most appealing parts of SEO is that it is “free” marketing. While lots of work is done behind-the-scenes, it’s generally easy to compete with larger businesses on search engines, as long as you know what you’re doing. Search engine ads are a viable option for many, but organic SEO work is generally a cost-effective option for anyone and everyone.
If you would like to learn more, get your website optimized, or start fresh with a professional team with years of digital experience, reach out to the Yonts + Co team today. We can answer any questions and get your content to reach new heights!